Apple launched its website apple.com in early 1993. It was one of the first company websites established. One of the most defining moments was spearheading the transition of Apple.com away from the Apple Garamond font. Apple Garamond had been deeply entrenched in the company’s visual identity for years, gracefully adorning everything from product packaging to advertising campaigns. It was more than just typography; it encapsulated an era of Apple’s design ethos.

The decision to transition signified a broader shift in the company’s direction. With groundbreaking products like the iPod and the iTunes Music Store eventually redefining digital landscapes, we were no longer just a computer company. We were becoming a lifestyle brand, ushering in a new era of integrated digital experiences. The visual language needed to reflect this evolution.

Leading the design overhaul of Apple.com, the challenge was not just to select a new typeface but to redefine how we communicated with people visiting the site. The shift demanded a font that was versatile, scalable, and modern, resonating across diverse platforms and devices. As we moved away from Apple Garamond, every pixel and design element was scrutinized. We weren’t merely changing a font; we were setting the tone for how people would experience Apple.com.

Looking back, this transition was emblematic of our broader transformation during those years. Moving away from Apple Garamond was not just a design decision; it was a paradigm shift, signaling a renewed commitment to accessibility, adaptability, and a vision that looked far beyond the horizon. It was about crafting a new narrative for a company that was redefining the intersection of technology and design.