The designer’s dilemma, as I see it, is a complex and profound challenge that often keeps me pondering the delicate balance between creativity and responsibility. It’s a constant struggle that arises when I, as a designer, confront the ethical and moral implications of my work in a world where design choices can ripple out into society with significant impact.

Steven Pressfield’s lessons on creative resistance add another layer of understanding to this dilemma. They remind me that resistance, whether it’s self-doubt, fear, or distraction, is a formidable adversary that can hinder the creative process. To overcome this resistance, I must cultivate discipline and perseverance, treating my design work as a professional and sacred endeavor.

In this pursuit, I also draw inspiration from the profound appreciation that Steve Jobs had for his designers. Jobs’ unwavering love for design and his designers was not only evident in his words but also in his actions, emphasizing the value of our work. This love fuels my commitment to imbuing my designs with a sense of purpose and a dedication to both creativity and responsibility. Ultimately, having a sacred design process, rooted in ethics and responsibility, enables me to honor his legacy while continuing to craft meaningful and impactful solutions for the world.